Chapter 5: Cold Weather Look

Graphic sweater was everywhere in the Fall 2011.
Geometic and stripe patterns will help jazz up your chic factor.



(Above: INC, Preen, Marc)

Geometric designs require some boundaries pushing.
We believe it is for the daring trend setters.
JFH don't believe in following fashion for the sake of it.
We define it. We make fashion happen.

Going full geometric was too much for typical Singaporeans like us.
According to FashionHippo,
"Playful stripe sweaters in neutral beiges or greys, or classic black and white color-blocking cowl-neck,
might be the right stepping stone to lift you from solids to patterns."



Be it mugging in the library, or overseas shopping.
Stand in style with us this fall.

Chapter 4: Shift It

Shift dresses were a big hit in this year's runway.
A shift dress is one of the most versatile pieces in your wardrobe.
Chanel owned a number of beautiful shift dresses on the runway.



We're 'shifting' you too!
ASOS took the shift dresses off the runway, added an exposed zipper at the back.
Genius idea. Classic.
What is there not to love about the piece?



JFH took inspiration from ASOS.
Bringing you the ASOS-inspired piece under our rack.

Chapter 3: Glamorous 70’s

We saw the return of the 50’s and 60’s.



70’s cannot and should not be left behind.
Bright pants were spotted at the runways this year.
These pants when paired correctly, brings out a gorgeous silhouette.



We decided pants were pretty hard to please.
Hence we brought you skirts instead.



Besides the bright colors, retro polka is a big trend this fall.



You can style it many ways from pretty and ladylike to playful.

Chapter 2: Sheer Sexy

For those who follow fashion week would have seen this.
It has moved off from the runways to the stores.
Every runway and store has added sheerness into their collection.



And so have we.
We have been looking for the right amount of sheer.
Too much makes you naked.
Too little loses the trend.
We hope these are just right for you.

Chapter One: The Classics

The classics exist in every lady’s wardrobe.
They call it the little black dress (LBD).
But more than often, if there’s a little black dress, there’s a little white dress.
There you have it.
The classics – Black & White.
It is so easy-to-match, practical and convenient.
Wear it to work, dinner, church, gatherings...
We drew inspiration from Audrey Hampton’s famous style and Chanel’s pre-fall collection.



And bring you our first manufactured piece.


The classics exist in every season.
And there is no reason to stop having them.
That explains why we will never stop bringing them to you.

Sneak peak of some upcoming pieces:

Fashion Re-defined

Fash-ion – noun

1. A prevailing custom or style of dress, etiquette, socializing, etc.: the latest fashion in dresses.
2. Conventional usage in dress, manners, etc., especially of polite society, or conformity to it
3. Manner; way; mode: in a warlike fashion.
4. The make or form of anything: He liked the fashion of the simple, sturdy furniture.
5. A kind; sort: All fashions of people make up the world.

In short, fashion is about you.
You define it. =)

*THE Fashion



We concur. =)